Coach Affiliate Guide: Turn Your Clients Into Recurring Revenue

# Coach Affiliate Guide: Turn Your Clients Into Recurring Revenue

You already help people get better. You train them, guide them, hold them accountable. Mental Pushup is the tool that keeps working when you're not in the room.

The Coach Affiliate Program gives you 30% recurring commission on every client or follower who becomes a Mental Pushup Pro member through your referral link. Not a one-time bonus. Recurring. Every month or year they stay subscribed, you earn.

This guide covers exactly how coaches can maximize the program — from setup to promotion to tracking conversions.

Why Mental Pushup Works for Coaches

Your clients already need what Mental Pushup does:

• Daily accountability — Check-ins with streak tracking keep clients engaged between sessions
• Workout structure — The 4-day rotation (Chest/Back, Biceps/Triceps, Shoulders/Legs, Stretch/Recovery) gives clients a plan when they're on their own
• Macro tracking — Mifflin-St Jeor-based calculator with goal adjustments means clients stop guessing about nutrition
• The Four Pillars — Faith, Family, Fitness, Finance. Most coaching addresses one pillar. Mental Pushup tracks all four. Clients who see the whole picture stay longer.
• Tribe Circles — Create a circle for your coaching group. Clients see each other's streaks, leaderboard positions, and progress. Social proof drives retention.
• Vision Boards and Goals — Clients set long-term vision, break it into quarterly sprints, weekly targets, and daily check-ins. This is the system behind the system.

When your clients use Mental Pushup, they get better results. When they get better results, they stay subscribed. When they stay subscribed, you earn.

Getting Started: 5 Minutes to Your First Link

Step 1: Sign Up and Use the App Yourself

Authenticity is everything. Use Mental Pushup for at least a week before recommending it. Build your streaks. Set your goals. Log your workouts. Your own data is your best sales tool.

Step 2: Activate Your Affiliate Account

Log in to your Mental Pushup dashboard

Navigate to the Affiliate section

Click "Become an Affiliate" — activation is instant

Copy your unique affiliate link

Your link works in two formats:

• Short link: mentalpushup.com/ref/YOURCODE
• Query param: mentalpushup.com/signup?ref=YOURCODE

Step 3: Connect Stripe for Payouts

In your Affiliate Dashboard, click "Connect Stripe"

Complete Stripe Connect onboarding (identity verification + bank info — about 5 minutes)

Once verified, payouts are automatic every month

Stripe Connect is the only payout method. No PayPal, no checks.

Step 4: Start Sharing

Share your link with clients, followers, and your community. Every Pro signup through that link earns you 30% recurring commission.

The Commission Math for Coaches

| Referral Type | Subscription | Your Commission | Per Year |

|---|---|---|---|

| Monthly subscriber | $8.99/mo | $2.70/mo | $32.40/yr |

| Annual subscriber | $79.99/yr | $24.00/yr | $24.00/yr |

Scenario: Fitness Coach with 30 Clients

• 15 sign up through your link
• 10 go Pro (8 monthly, 2 annual)
• Monthly income: 8 x $2.70 = $21.60/mo
• Annual additions: 2 x $24.00 = $48.00/yr
• Year 1 total: ~$307

That's passive income from clients who are already paying for your coaching. And it compounds — year 2 starts with whatever base you built in year 1.

Scenario: Faith Leader with a Congregation of 200

• 40 try Mental Pushup through your link
• 20 go Pro (12 monthly, 8 annual)
• Monthly income: 12 x $2.70 = $32.40/mo
• Annual additions: 8 x $24.00 = $192.00/yr
• Year 1 total: ~$581

6 Coach-Specific Promotion Strategies

1. Build a Tribe Circle for Your Coaching Group

Create a Tribe circle in Mental Pushup and invite your clients using your affiliate link. When they join through your link, the referral is tracked. When they see their coach and peers on a leaderboard, upgrading to Pro is a natural decision.

The circle becomes an extension of your coaching — clients stay accountable even on days they don't see you.

2. Share Your Dashboard in Sessions

Pull up your own Mental Pushup dashboard during coaching sessions. Show your streaks, your Four Pillar goals, your macro targets. Walk clients through how you use it.

"Here's what my week looks like" is more persuasive than any sales pitch. Show, don't tell.

3. Assign Mental Pushup as Homework

Instead of asking clients to "track their workouts" in a notes app, direct them to Mental Pushup. The check-in system, workout rotation, and macro calculator replace the scattered tools they're currently using.

"Download Mental Pushup and complete your daily check-in before our next session" gives clients a concrete action and puts your affiliate link to work.

4. Include Your Link in All Client Communications

Add your affiliate link to:

• Your email signature
• Client onboarding packets
• Post-session follow-up emails
• Your coaching website or landing page
• Social media bio

Passive, persistent, always working.

5. Create Content Around Your Results

Post about your own Mental Pushup streaks and progress on social media. Share screenshots of your check-in calendar, your vision board, or your weekly report. Tag @mentalpushup and include your link.

Your audience follows you because they trust your process. Showing the tool behind the process converts followers into users.

6. Run an Accountability Challenge

Launch a 30-day challenge with your clients or followers:

• "30 Days of Daily Check-Ins"
• "Four Pillar Reset Challenge"
• "Streak to 30"

Use your affiliate link as the signup URL. Challenges create urgency and social proof — two things that drive conversions.

Tracking Your Conversions

Your Affiliate Dashboard shows:

• Link clicks — how many people clicked your referral link
• Signups — how many created an account
• Conversions — how many upgraded to Pro
• Conversion rate — signups to Pro percentage
• Total earned — lifetime commission
• Pending earnings — earned but not yet paid out
• Payout history — every monthly payout with amounts and dates

Check this weekly. If clicks are high but conversions are low, your audience needs more information about Pro features. If clicks are low, share your link more frequently or in more places.

Best Practices for Coach Affiliates

Use the app yourself, every day. Your streak is your credibility. A coach with a 90-day streak is infinitely more convincing than one who signed up yesterday. Lead with client outcomes, not features. Don't say "Mental Pushup has macro tracking." Say "My clients who track macros in Mental Pushup are hitting their nutrition targets 3x more consistently." Don't hard-sell. You're a coach, not a salesperson. Recommend Mental Pushup the way you'd recommend a great protein powder or a book that changed your life. Natural, genuine, helpful. Follow up with referrals. When someone clicks your link, check in a few days later: "Did you set up your check-in items? Need help getting started?" A simple follow-up doubles conversion rates. Combine with your existing services. Mental Pushup doesn't replace your coaching — it amplifies it. Position it as the daily tracking tool that makes your coaching more effective.

Affiliate vs. Referral: Know the Difference

Mental Pushup has two sharing systems:

• Referral (Social): Invite friends to your Tribe. No commission — just community.
• Affiliate (Business): Earn 30% recurring commission on Pro subscribers. Tracked, measured, paid.

Use both. Referral links for close friends and family. Your affiliate link for clients, followers, and broader promotion.

Getting Help

Questions about the affiliate program? Check your Affiliate Dashboard for real-time stats, or reach out through the Mental Pushup support page.

You already help people transform their lives. Now get paid for every person you bring into the system that keeps them on track.